Develop messaging, branding and collateral for a 75 year old company to help distinguish its business from its competition.
• Develop corporate messaging, positioning and tagline
• Refresh and unify family of brands for a consistent look
• Create new corporate collateral, website and trade show booth
• Roll out new image through trade advertising campaign
The new image reestablished Tom Lange’s leadership in the industry and created a foundation for the company to build on over subsequent years.
The Kennedy Organization