Project:

Develop messaging, branding and collateral for a 75 year old company to help distinguish its business from its competition.

 

Process:

• Develop corporate messaging, positioning and tagline

• Refresh and unify family of brands for a consistent look

• Create new corporate collateral, website and trade show booth

• Roll out new image through trade advertising campaign

 

Results:

The new image reestablished Tom Lange’s leadership in the industry and created a foundation for the company to build on over subsequent years.

 

TOM LANGE

The Kennedy Organization

Atlanta-Chicago-San Francisco

T: 773.213.2303