Develop and execute seasonal promotions for Tanimura & Antle’s Artisan Lettuce to establish market demand and build retail distribution.
• Build on established messaging and positioning with seasonal promotions focused on lifestyle messaging
• Develop promotions with integrated tactics to reach both trade customers and consumers
• Measure impact of promotions to track distribution goals
The promotions directly supported the dramatic increase in retail distribution which in turn created consumer awareness and loyalty.
Season’s Bringing Promotion - Produce Business Marketing Excellence Award
Salad Smarts Promotion - Gold Davey Award
The Kennedy Organization