Project:

Develop and execute seasonal promotions for Tanimura & Antle’s Artisan Lettuce to establish market demand and build retail distribution.

 

Process:

• Build on established messaging and positioning with seasonal promotions focused on lifestyle messaging

• Develop promotions with integrated tactics to reach both trade customers and consumers

• Measure impact of promotions to track distribution goals

 

Results:

The promotions directly supported the dramatic increase in retail distribution which in turn created consumer awareness and loyalty.

 

Season’s Bringing Promotion - Produce Business Marketing Excellence Award

Salad Smarts Promotion - Gold Davey Award

 

TANIMURA
& ANTLE

The Kennedy Organization

Atlanta-Chicago-San Francisco

T: 773.213.2303