RAIN FOR RENT
Liquid Ingenuity at the drop of a hat. Develop integrated marketing campaign for a liquid handling company to drive sales in targeted vertical markets.
• Develop key messages and campaign theme
• Create highly customized direct marketing program to cover 3 tiers of sales opportunities
• Strategize ideas and materials to support internal team
• Develop trade advertising campaign and media calendar
• Implement trade public relations plan
The direct marketing campaign effectively created sales opportunities that offered significant revenue potential for the company. The company saw an increase in media coverage -- reinforcing sales efforts -- and the internal program was well received.
The Kennedy Organization