RAIN FOR RENT

Project:

Liquid Ingenuity at the drop of a hat. Develop integrated marketing campaign for a liquid handling company to drive sales in targeted vertical markets.

 

Process:

• Develop key messages and campaign theme

• Create highly customized direct marketing program to cover 3 tiers of sales opportunities

• Strategize ideas and materials to support internal team

• Develop trade advertising campaign and media calendar

• Implement trade public relations plan

 

Results:

The direct marketing campaign effectively created sales opportunities that offered significant revenue potential for the company. The company saw an increase in media coverage -- reinforcing sales efforts -- and the internal program was well received.

The Kennedy Organization

Atlanta-Chicago-San Francisco

T: 773.213.2303