When Martinelli's — a respected, family-owned brand that has existed for nearly 150 years — asked TKO to create a completely new look for various lines of juices, we knew it would take a fresh perspective on the existing brand to compete in these competitive categories. TKO named one line "Fruit Virtues", updated the brand story to support its positioning, built the product messaging platform, and designed the line logo before developing the award-winning packaging, winning Martinelli's a coveted spot on beverage shelves nationwide.

The Kennedy Organization

Atlanta-Chicago-San Francisco

T: 773.213.2303