Project:

Develop packaging for new items and refresh existing packaging for multiple product lines of Martinelli’s.

 

Process:

• Starting with the introduction of Fruit Virtues, a new product line, establish a fresh look and feel to create shelf
   impact and drive impulse buys

• Work closely with product development teams to ensure packaging reinforces flavor profiles

• Roll out new look line by line to steadily create a consistent presence for the heritage brand

 

Results:

“TKO took on the challenge of designing a brand new product line extension for our 142-year old company that respects the heritage of our traditional apple juice brand, yet steps it up a few notches on the creativity scale. The resulting award-winning packaging designs have been readily accepted by the trade and are sure to illicit high impulse consumer purchasing decisions too.”

– John Martinelli, President, S. Martinelli & Company

 

MARTINELLI'S

The Kennedy Organization

Atlanta-Chicago-San Francisco

T: 773.213.2303