Develop packaging for new items and refresh existing packaging for multiple product lines of Martinelli’s.
• Starting with the introduction of Fruit Virtues, a new product line, establish a fresh look and feel to create shelf
impact and drive impulse buys
• Work closely with product development teams to ensure packaging reinforces flavor profiles
• Roll out new look line by line to steadily create a consistent presence for the heritage brand
“TKO took on the challenge of designing a brand new product line extension for our 142-year old company that respects the heritage of our traditional apple juice brand, yet steps it up a few notches on the creativity scale. The resulting award-winning packaging designs have been readily accepted by the trade and are sure to illicit high impulse consumer purchasing decisions too.”
– John Martinelli, President, S. Martinelli & Company
The Kennedy Organization