Develop messaging, branding, collateral and packaging for a home goods manufacturer (BCOWW) and its products.
• Develop corporate messaging, positioning and tagline
• Create corporate collateral and website to identify the umbrella brand
• Establish product branding, messaging, packaging and merchandising for key items
The branding, messaging and packaging developed for BCOWW’s Lounge Lizard product was credited with earning its distribution at Bed, Bath & Beyond.
The Kennedy Organization