Project:

Develop messaging, branding, collateral and packaging for a home goods manufacturer (BCOWW) and its products.

 

Process:

• Develop corporate messaging, positioning and tagline

• Create corporate collateral and website to identify the umbrella brand

• Establish product branding, messaging, packaging and merchandising for key items

 

Results:

The branding, messaging and packaging developed for BCOWW’s Lounge Lizard product was credited with earning its distribution at Bed, Bath & Beyond.

 

BCOWW

The Kennedy Organization

Atlanta-Chicago-San Francisco

T: 773.213.2303