Project:

Create a one-of-a-kind event to introduce a new product at a key trade show.

 

Process:

● Create concept of laser light show following trade show opening ceremony

● Promote event with room drop at key hotels, trade advertising and direct marketing

● Utilize event to draw attention to new product throughout the trade show

 

Results:

Event successfully created industry buzz and great interest in the product, earning the company significant media coverage and insured that everyone attending the show knew about the brand and product. It increased sales opportunities for the launch of this new and innovative product line.

LOOK TO THE SKY

The Kennedy Organization

Atlanta-Chicago-San Francisco

T: 773.213.2303