Project:

The fresh choice is clear! Reinforce Litehouse’s position as a leader in the fresh dressing category with an overhaul of its imagery, packaging and collateral.

 

Process:

• Develop direct marketing and advertising campaign targeting retail customers

• Create library of product imagery and a collateral system unifying product categories

• Design POS for in-store support

 

Results:

The promotion was very well received by retailers. With the use of product POS, both Litehouse and retailers saw a marked increase in sales.

LITEHOUSE

The Kennedy Organization

Atlanta-Chicago-San Francisco

T: 773.213.2303