Project:

Re-position and re-package line of eco-friendly products for waste-free packing of meals and snacks.

 

Process:

• Collaboratively develop messaging and positioning that support a broader product appeal and customer base

• Develop updated brand that supports new positioning and messaging

• Create look and feel for packaging that allowed for a variety of messages

• Design and produce packaging line using custom photography, die cuts and other benefits that encourage
   interaction and purchase intent

 

Results:

Packaging our product has always been a huge challenge for us. The solution TKO came up with far exceeded our expectations. They were able to create a fun and eye catching design while keeping in mind the retailers need for a small foot print and ease of merchandising. Their expertise and creativity really knocked it out of the park.

 

Once our new packaging hit the stores we saw an immediate improvement in sell-through. The bright colors really catch shopper’s attention and TKO was able to hone in on the right messaging to convert the sale.

—Tammy & Amy, Co-Owners of Obentec/Laptop Lunches

 

Gold Hermes Creative Award

Bronze Summit Creative Award

Bronze ADDY Award

OBENTEC

The Kennedy Organization

Atlanta-Chicago-San Francisco

T: 773.213.2303