Project:

Develop packaging for Cal-Organic Farms to support refreshed brand as well as various new items.

 

Process:

• Create a look and feel for Cal-Organic’s value-added and commodity items that separated it from competing
   organic brands

• Develop packaging for new items that supported the core product family but also uniquely distinguished them

• Support the packaging with trade and consumer marketing materials both in print and online

 

Results:

The packaging helped cement Cal-Organic’s position in the market as a trusted brand by retail partners and consumers.

 

CAL-ORGANIC

The Kennedy Organization

Atlanta-Chicago-San Francisco

T: 773.213.2303